Mago was born in Bagru — a small town on the edge of Jaipur where hand block printing is not a heritage to be discovered, but the texture of everyday life. Founded on 15th March 2025 by Mansi and Gourav, the label takes its name from its founders and its soul from the artisans they grew up alongside. Each piece begins in Bagru in collaboration with those craftspeople, rooted in slow, intentional hand block and hand screen printing — no two pieces identical, and that is precisely the point. Working exclusively with 100% cotton and Kota Doria, Mago offers our community modest, breathable womenswear for those who read the label, who want to know where something came from and whose hands made it. Tradition, thoughtfully evolved.