Zoy is a contemporary Kuwaiti womenswear brand that blends elegance, versatility and sustainability. Inspired by the principles of slow fashion, the label creates pieces that move easily from day to evening across a range that includes bisht, kaftan, cape, dresses, co-ord sets, jackets, skirts and shirts. As a family-run brand, Zoy believes every woman deserves to feel confident and radiant, designing for every shape and story, with attention to plus sizes. Its motto 'Shine Like a Star' carries the brand's promise to GCC women. Zoy also runs an upcycle line that gives surplus fabric a second life as bags and art pieces, so our community can shop a modest look with a sustainable conscience.